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Branding Detroit’s East Side

July 14th, 2014 Back to Browse Stories


Detroit’s historic east-side neighborhoods have a lot to offer city dwellers. Think riverfront living, close proximity to downtown, diverse housing stock, and acres of parks and recreation spaces — including the 982-acre Belle Isle, designed by the creator of New York’s Central Park, Frederick Law Olmsted. With support from the Community Foundation, the nonprofit economic development organization Jefferson East, Inc. is working to bring east-side neighborhoods together under a new identity to better tell their story and help draw new residents to the area.

The Go East branding campaign includes a new website that highlights each neighborhood and describes what makes it unique, showcases popular events, and profiles new businesses and pop-up shops in the area’s Jefferson commercial corridor and quaint West Village. The Community Foundation’s support for east-side neighborhoods has totaled more than $30 million over the past decade. Today those neighborhoods are poised to offer a new generation of residents a compelling destination where they can work, play and live.