Working on behalf of its 115 member organizations CultureSource has developed a brand for arts and culture that unites visual arts, history, science, music, theater, poetry and more under a new name: IXITI.
This new word is meant to signal imagination, ideas, innovation and inspiration, all of which stem from arts and culture. The web portal, IXITI.com, launched in late January.
IXITI harnesses the collective assets of the entire arts and culture sector into comprehensive strategy for informing and connecting people to inspiring things to do — serving existing audiences and inviting new audiences to explore.
IXITI is a dynamic, interactive online destination: one central place to see cultural events happening in Detroit, Ann Arbor and throughout southeast Michigan. It features more than 500 exhibitions, art classes, concerts and much more from nonprofit arts and cultural organizations as well as commercial theaters and art galleries.
Listings are only part of this new service. To engage those who want to know more, there are behind-the-scenes stories that bring individual events to life. IXITI’s top five events of the week features are eclectic, well-written and help provoke curiosity and engagement. The weekly e-newsletter IXITI Experienceand the monthly, family-oriented IXITI Kids e-newsletter started in February.
The marketing and PR plan to launch IXITI.com takes advantage of the latest research about consumer behavior and the need for information in today’s radically changing media environment. The Community Foundation supported the development of the plan with a grant of $50,000.
CULTURESOURCE HAS CREATED A DYNAMIC, INTERACTIVE ONLINE DESTINATION: ONE CENTRAL PLACE TO SEE CULTURAL EVENTS HAPPENING IN DETROIT, ANN ARBOR AND THROUGHOUT SOUTHEAST MICHIGAN.
IXITI boasts sophisticated search capabilities and an audience-centered experience. It allows visitors to find exactly what they want by genre, by date or by the name of an organization, or they can follow the site’s lead and try something completely new.
Going on a date? Entertaining the grandkids? The site is organized to allow you to easily peruse events that could fit the bill. It has a whimsical side, too. Ready for something “Completely Random” or “Loud and Fun” or “Free”? There are search buttons for each.
IXITI also showcases deals, including ticket discounts.
Organizers say that the site will grow over time to include more bargains, and that arts and culture will be promoted through media partnerships and themed clusters of events. By collectively promoting many diverse experiences together, more people will be reached. Promotions will also attract corporate support and bring in new shared revenue to support marketing.
Maud Lyon, executive director of CultureSource, reports that IXITI is also designed to increase the marketing capacity of individual nonprofits. IXITI.com was developed with an advisory group of marketing staff of CultureSource member organizations, to be sure that the final results met their needs. To prepare for the launch of the site, CultureSource trained members on writing for the web, managing digital photos, tagging events with key words and making better use of their social networks.
IXITI.com has been enthusiastically received and is rapidly gaining web traffic. Mobile friendly, more than a third of its users come from tablets or phones. CultureSource’s goal is to make IXITI.com the preferred place to find out what’s going on, to grow the audience for arts and culture.Working on behalf of its 115 member organizations CultureSource has developed a brand for arts and culture that unites visual arts, history, science, music, theater, poetry and more under a new name: IXITI.
This new word is meant to signal imagination, ideas, innovation and inspiration, all of which stem from arts and culture. The web portal, IXITI.com, launched in late January.
IXITI harnesses the collective assets of the entire arts and culture sector into comprehensive strategy for informing and connecting people to inspiring things to do — serving existing audiences and inviting new audiences to explore.
IXITI is a dynamic, interactive online destination: one central place to see cultural events happening in Detroit, Ann Arbor and throughout southeast Michigan. It features more than 500 exhibitions, art classes, concerts and much more from nonprofit arts and cultural organizations as well as commercial theaters and art galleries.
Listings are only part of this new service. To engage those who want to know more, there are behind-the-scenes stories that bring individual events to life. IXITI’s top five events of the week features are eclectic, well-written and help provoke curiosity and engagement. The weekly e-newsletter IXITI Experienceand the monthly, family-oriented IXITI Kids e-newsletter started in February.
The marketing and PR plan to launch IXITI.com takes advantage of the latest research about consumer behavior and the need for information in today’s radically changing media environment. The Community Foundation supported the development of the plan with a grant of $50,000.