Taken together, the elements that make up The Great Lakes Way combine to create tremendous personal, social, and economic value. Enriching the quality of life and place, these features heighten the appeal of Southeast Michigan for current residents and newcomers alike, spark enhanced outdoor recreation and an outdoor recreation industry, and nurture heritage tourism and activity.
This report details the scale of the economic impact of the individual features, as well as the economic benefits of The Great Lakes Way features as a whole. It isn’t surprising that The Great Lakes Way is already nurturing new economic opportunities. But it is so much more. It’s helping more residents of southeast Michigan connect to their community, to connect to the Great Lakes waters and outdoors, to better connect with and understand our region’s history and our place in the world, and to connect to each other.